That S*it Will Never Sell! : A Book About Ideas by the Person Who Had Them

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That S*it Will Never Sell! : A Book About Ideas by the Person Who Had ThemDavid Gluckman's book about ideas for brands and how they happened has become cult reading amongst the start up community in the UK and Europe. Its 'hero piece' is the extraordinary story of Baileys Irish Cream: how the original idea took about 45 minutes ; the 'Heath Robinson' product protoype; the consumers who described it as a 'girl's drink' or 'like Kaolin & Morphine' and the American pundit's comment that provided the title of the book. The

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To achieve that end

From New York Times best-selling authors Kass Morgan and Danielle Paige comes a thrilling

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By uniting 'mental analysis' and 'etudes'

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The diary she kept during her project reveals the battle she fought to overcome her anxiety

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Beyonce has more wisdom than anybody

Who is responsible―and where are they now

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