Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social WorldWhen managers and marketers outline their social media strategies, they often plan for the right hook their next highly anticipated sale or campaign that's going to put the competition out for the count. Even companies committed to jabbing patiently engaging with customers to build the relationships so crucial to successful social media campaigns still yearn to land the powerful, bruising swing that will knock out their opponent or their customer's

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